Don’t turn your customers into spreadsheets

Don’t turn your customers into spreadsheets

There is something satisfying about scrolling through a pristine spreadsheet with perfectly aligned numbers that all have operational functions.

The problem is that spreadsheets rarely match this idyllic description. Huge amounts of data, changes to formulas, moved columns and data entry mistakes can all lead to spreadsheets that don’t work properly, take forever to load and provide inaccurate information. This is often the case when spreadsheets are used in Order to Cash functions. Tracking customer details and interactions is just too complex for a spreadsheet to cope with – no matter how well you’ve set them up.

With so much that can go wrong, businesses need to understand that there are better alternatives. The sooner you can implement these options, the better it will be for your company, team, customers and DSO.

The problem with spreadsheets

For young small businesses, a spreadsheet might seem like the ideal option for tracking information like customer contact details, sales data and outstanding invoices. We get it. You only have a small number of customers to keep track of, and spreadsheet programs like Microsoft Excel and Google Sheets are cheap and accessible.

“If you are not taking care of your customer, your competitor will.”
MARTIN DE HEUS

The problem is that it doesn’t take long for even a simple spreadsheet to get out of hand. Especially when you’re using it to track complicated information. Anything more than just a few sets of numbers, and you’re going to have difficulties, such as:

  • Slow-loading spreadsheets
  • Data mistakes
  • Difficulties tracking historical information
  • Functions that result in errors, or incorrect results
  • Difficulties sharing and updating information
  • An inability to record non-numerical information

What’s the alternative?

However, if you’re looking for a better way to manage your data, it’s time to look into specialist tools like Onguard’s CreditManager. Onguard provides a central repository for all of your data. As a result, it’s easy for you to keep the information up-to-date, access the details you need and share it with the rest of your team. The software also simplifies report generation and allows you to turn raw data into useful insights. It can help you spot trends, track progress and compare results with historical data. CreditManager also provides a range of tools to help you streamline your workflow. Automated data entry can save time and reduce errors. Automated correspondence can simplify customer communications and reports can be generated with a few clicks. Another benefit is that specialist credit management software can help you to segment your customer base, thus allowing you to tailor your approach and achieve the best results possible.

Turn your customers into brand advocates

Instead of turning your customers into spreadsheets, the right software can help you to build strong relationships and provide a high level of service. Consequently, this can result in an increase in customer loyalty and may even encourage referrals. What’s more, systems like Onguard’s CreditManager can also contribute to improved cash flow and a reduced DSO, all of which are positives for any business.

Curious how this can workout for you? Request a demo

 

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