Amsterdam, 9 May 2022 – Visma | Onguard, the fintech company that focuses on the order-to-cash process, has appointed Adriaan Kom (41) as Managing Director as of the 1st of June. Kom has been working at Visma | Onguard for one and a half years as Chief Commercial Officer. In his new role, Kom will focus on the further growth of the company as part of Visma. Part of this is to accelerate further innovation in the product portfolio and to make the customer even more central. With the appointment of Kom, Visma | Onguard focuses on being and remaining the stable partner and order-to-cash specialist for its global customer portfolio.
20 years of experience in the fintech world
Adriaan Kom is no stranger to the world of fintech. For the past eighteen months, Kom has been involved in the transition from Onguard to Visma | Onguard as Chief Commercial Officer and the commercial activities related to this. Before joining this organisation, he held various strategic and commercial roles at Altares Dun & Bradstreet, a partner of Visma | Onguard. At both the national and international level, Kom advised B2B organisations from various departments on the application of optimal data management in the field of credit management, compliance, fintech, sales and marketing. In doing so, he focused on innovations in the market and operated mainly at the front end of the organisation.
Adriaan Kom, on his appointment: “Visma | Onguard is an inspiring company with a lot of expertise and domain knowledge that innovates time and time again to stay ahead in our field. It is an honour that, as Managing Director, I can bear the ultimate responsibility for this organisation. Together with my driven and experienced management team, we will ensure that Visma | Onguard is and remains the reliable order-to-cash specialist for its customers. I look forward to giving even more substance and direction to the path we have taken as a company over the past period.”
John Reijnders, Area Director BeNeLux at Visma, is pleased with Kom’s move: “We are extremely proud to announce that Adriaan will become Managing Director at Visma | Onguard. I have come to know Adriaan as an optimist, a person who wants to keep learning and developing and who generates energy. His vision on entrepreneurship, balance and sustainability fit with the culture of Visma | Onguard. Combined with his experience on both the customer side and the trust he enjoys within the organisation, this gives me great confidence about the future for our customers and colleagues.”