Whitepaper customer engagement


Credit management: an important intermediate station in the journey towards customer engagement

It is about time businesses realise that the entire organisation is responsible for ensuring customer engagement. Moreover, it is a company-wide responsibility that the customer journey is a positive experience. Subsequently, the same applies to the credit management department, an important intermediate station where organisations can truly make a difference.

“View every instance of customer contact as an opportunity.”
DANIEL VAN DEN HOVEN – VP Partner & Alliances

This Whitepaper aims to answer the following question: how do organisations ensure a positive customer experience at all stations of the customer journey? This is especially important when the customer is experiencing payment difficulties and consequently, has to deal with the ‘Credit Management’ department?

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