Only 12% of organisations have discussed the business use of NFTs
Amsterdam, 15 November 2022 – Only 40% of finance officers are familiar with the business use of non-fungible tokens (NFTs). This is shown from the research report from Visma | Onguard where 580 finance professionals, managers and entrepreneurs were surveyed. The same percentage (40%) had a good knowledge of what NFTs are and how they work prior to the survey. So the new technology still needs to work on its name recognition.
NFTs for digital sales
An NFT is a digital non-replaceable token, so each token is unique. Organisations can use NFTs in areas such as digital sales or community building. Only two in five (19%) financial officers see the business opportunities well ahead. Not surprising since the same percentage knows you can use NFTs for business as well. Twelve per cent of organisations are already discussing how NFTs can be applied.
NFTs in private life
In addition, we also see a strong correlation between private and business use of NFTs in the survey. When respondents use NFTs privately, they are also more open to it within the company. Of the 19% who envision the use of NFTs in the business world, 56% are already using this technology privately. Their own experience makes them ambassadors for NFTs in the business world.
Adriaan Kom, Managing Director at Visma | Onguard: “Many people have heard of NFTs, but have not yet delved into this technology. Not in their private lives and certainly not for business use. Yet an NFT can deliver more than initially thought. For instance, NFTs can really help build a digital community – they can serve as a digital stamp card, or be issued as a token of appreciation for customer loyalty. An example of this is Adidas, who already launched an entire NFT collection where customers can make purchases via crypto tokens, giving them priority over the physical collection. This is an interesting way to build your digital customer base.”