The finance professional’s role in the order-to-cash process
Maintaining a positive customer experience is key to ensuring their loyalty and is vital to the long-term survival of an organisation. Digital transformation initiatives are helping organisations to serve their customers in a quicker and easier way. However, due to the uncertain economic climate, some customers are struggling to pay invoices on time. This is where finance professionals provide their unique value by taking a personable approach to find a bespoke solution and maintaining customer trust and loyalty.
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