The influence of data-driven organisations on daily practice
Organisations continuously collect data, which is a great way of gaining insight into their consumer base. Although there can be indecision around how to act on the data collected, one thing is for sure: it enables organisations to help their customers better and faster. The more insight a company has about its customers, the better it can assess their needs – and the more informed its actions will be. Onguard interviewed over 1,000 UK finance
professionals to investigate how data-driven organisations are.
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