Time for a new standard
In this vision paper, we aim to showcase what CFR looks like in practice: How are organisations looking at their credit management policies? What steps are they already taking towards a more socially conscious policy, and what dilemmas are they facing? To answer these questions, we asked more than 300 finance professionals.”
How do organisations look at their credit management policies
Risks of weak financial processes
Why should organisations opt for a social credit management policy?
5 reasons
2. You become more effective Trust and effectiveness go hand in hand. When clients feel heard, they are more open to collaborative solutions. By truly listening, you can tailor your approach to what works: quick responses, switching faster, making appropriate payment arrangements and taking timely action without damaging the relationship. This way, you avoid unnecessary costs and retain valuable customers. Social strategies are not soft, they are strategic.
3. You limit risks Adopting a social credit management policy allows you to manage risks on multiple fronts. Not only do you safeguard your own cash flow, but you also prevent legal disputes and social backlash.
4.You contribute to a healthy ecosystem Every payment arrangement you make affects more than just your own organisation. Social credit management keeps the whole chain financially healthy. By taking responsibility, you inspire others to do the same. This creates a chain of organisations that look beyond their own micro-world and focus on mutual wellbeing.
5. You make a lasting impact Organisations with vision pursue sustainable success. A social policy reflects what you stand for and attracts customers, partners and talent. It signals that you prioritise long-term benefits over immediate gains. It shows a commitment to creating lasting value.
What steps are organisations taking towards CFR?
Organisations are currently not priritising widespread improvements in their credit management policies, with only 37 percent taking active steps. And when the do work on improving, they mainly focus on enhancing their own financial status, such as ensuring faster payments.
Here are some changes organisations have implemented in their credit management policies:
- have integrated software
- use a different payment term
- follow up on unpaid invoices faster
- consider the financial health of potential customers before engaging with them
Social impact of the credit management policy
This is what organisations deploy to shape the social impact of credit management policies:
- Offering flexible payment arrangements to their customers
- Applying tailored policies to different customers
- Requesting feedback on policies from customers
- Training employees on social credit management policies
Credit manager’s dilemmas: profits vs values
As many as 76 percent of finance professionals feel responsible for the impact of their credit management policies on other organisations. At the same time, 48 percent say their own financial health takes priority, if it impacts customers negatively. Meanwhile, 61 percent find financial interests and ethical responsibility equally important, while 63 percent say ethics play a significant role in their credit management policies.
Social credit management requires accountability
Social credit management starts with taking responsibility: for your choices, your customer relationships, and the impact your policies have on your stakeholders. This requires a proactive culture -one that is not fixed in rules but adapts to the world around you. In which you are open to change and consciously consider the consequences of your financial choices. And in which you adjust your approach as situations demand. In practice, social credit management is not a vulnerability, but a strategic advantage.
Want to take a first step tomorrow? Start by mapping out your standard operating procedures. Ask yourself: where are we strict and where can we offer flexibility? Initiating this conversation is crucial to acting more consciously, person-centeredly, and future-oriented.
About the survey
The survey was commissioned by Onguard and conducted by market research firm Markteffect. 101 CFOs and 218 finance professionals participated in this survey
About Onguard
Onguard speeds up payments and improves cash flow for organisations through smart credit management. With our solutions, you gain insight into payment behaviour, minimise financial risks and improve communication about unpaid invoices. The result? Faster payments, less write-offs and lower customer turnover. With years of experience, we facilitate optimised working capital and offer valuable time with your customers by handling daily activities. Onguard is a Visma company with more than 30 years of experience in facilitating optimised working capital through smart credit management. Bottom line, we provide valuable time with your customers by handling day-to-day operations.
Want to know more?
Do you have questions about this solution or how you can optimise the credit management process within your organisation? Please contact us, we’re happy to help you.
Call us:
+31 (0) 88 256 66 66
+44 (0) 20 396 683 24
E-mail us:
contact@onguard.com
