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OnGuard crosses (the oceans) to USA

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OnGuard opens an office in New York. The addition is part of the international expansion of OnGuard that, despite the economic crisis, remains ongoing. The software company, with clients in more than 25 countries, has already established branches in the United Kingdom (2008) and New-Zealand (2009).
The new office in New York is to start off with Dutch staff and is led by Samuel Eisenmann, who was part of the sales-team at the head office of OnGuard in Nederhorst den Berg until recently. As the Vice-President of OnGuard USA, he is to serve existing American clients and will bring in new clients as well. He will focus mainly on the larger companies in this respect, the same group of companies that OnGuard already supplies in Europe.

Global organization

“The new branch suits our plans for international expansion,” says David Taylor, CEO of OnGuard. “Our goal is to become a global organization. We made our move to the United Kingdom in 2008 and we opened an office in New-Zealand last year. The USA is the next phase. We are already the market leader in Europe; many of our competitors are from the United States. They compete with us at home and we now plan to compete with them on their turf.”

“New York is a logical choice”, says Eisenmann regarding the place of business. “We are strong in the services industry, such as accounting firms and law firms. They are primarily established on the East Coast, in New York. That is the place to be, the market potential is huge.”

Growth despite the recession
OnGuard expects to increase its work force by 25 percent this year. A striking growth if one considers the economic crisis, which has also struck the ICT-sector. “Companies now place credit management and the significance of working capital high on the list of priorities. Which is a huge opportunity for us,” Taylor explains. “Companies must manage to remain liquid for the duration of this crisis. Banks now request more background information prior to providing loans, such as payment risks and cash flow. OnGuard provides insight into this information.”

In addition, companies are nowadays forced, more than before, to timely collect the amounts owed by the client. There is much money to be earned by simply reducing the average Days of Sales Outstanding (DSO, the number of days that invoices are outstanding) by a few days. “This is soon the case with OnGuard,” says Taylor.

An intverview with Eisenmann and CEO David Taylor can be read on this website. A talk about the international expansion, having spunk in times of crisis, the developments in the field of credit management and other plans for the future.

 
OnGuard crosses (the oceans) to USA
3/15/2010
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HEAD OFFICE
Nederhorst den Berg
The Netherlands
T +31(0)294 - 25 66 66
E info@onguard.com

ONGUARD USA INC.
1115 Broadway
New York, NY 10010
T: +1 212 710 2649
E: info.usa@onguard.com
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